Shop by Stage

Did you know that the styles of bra you should wear varies according to your stage of motherhood? To ensure optimum breast health all the way from trimester one through to breastfeeding, shop our recommendations for your stage, below.

under 12 weeks pregnant

Under 12 Weeks Pregnant

Your breasts grow rapidly during the first 12 weeks of pregnancy, so it’s important to wear correctly fitting, wirefree bras with no restriction.

Shop the brand
over 12 weeks pregnant

Over 12 Weeks Pregnant

Once you’re in your second trimester, breast growth stabilizes and you can go back to wearing cup specific bras, and even flexi-wire styles.

Shop the brand
birth

Birth

The last thing you want to be thinking about while labouring is how uncomfortable your bra is. We have a range of super comfy styles which let you focus on the task at hand.

Shop the brand
under 8 weeks postpartum

Under 8 Weeks Breastfeeding

During the first 8 weeks of breastfeeding your body works hard to regulate your milk supply. Engorgement is common during this time, so seamless wire-free styles are best.

Shop the brand
over 8 weeks postpartum

Over 8 Weeks Breastfeeding

Once you and bub have found your rhythm and your milk supply has regulated, you can wear any bra style you like, including flexi-wire styles.

Shop the brand
hands-free pumping

Pumping

Gone are the days of holding your pumps with your hands! We have a range of pumping bras which accommodate traditional corded pumps and wire-less in bra pumps.

Shop the brand