Join the CakeCollective!


Join the CakeCollective!

At Cake Maternity, our purpose is to empower women as they navigate the world of motherhood, by providing them with relief, comfort and support from pregnancy, birth, breastfeeding and beyond.

Motherhood can be isolating at times, which is why we love connecting with like-minded influencers, bloggers, businesses, lactation consultants, midwives, doublas, and other experts to reach more mamas around the globe.

So join the CakeCollective and help us support pregnant, breastfeeding and pumping mamas!

I already have an account!

So, how does it work?

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Become a member

Joining is simple! Once approved, we’ll give you a unique referral link, code and page ready to start sharing with your community.

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Share the love

Share your unique referral code or link and you’ll earn a 10% commission on all orders that you refer.

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Redeem & enjoy

You can withdraw your earnings by connecting your PayPal email address to your CakeCollective account.

What are the perks?


Free goodies

We’ll send you gifted products for you to review and share, whether than be on your blog, socials, in your clinic or community group. Industry professionals can also request a range of promotional materials which will benefit your clients.


Free eco shipping

You’ll receive free shipping on any order you place no matter where you’re located in this beautiful world. Our shipping is always 100% plastic-free ensuring that we don’t just support mamas, but we support Mother Nature, too.


Feel Rewarded

Know that you’re teaming up with a brand that’s mama-run and wants nothing more than to see your success. We’d love to promote the content you put out as well as pass on exclusive offers that you can share with your audience.

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Earn a 10% commission
on all orders that use
your unique discount
code or referral link!


You’ll also get access to...

Brand Assets

Maternity Bra Fitting Guide

From conception through to breastfeeding, finding that right fit can be a game-changer. This guide will show you how to get it, again and again.


Brand Assets

You’ll have access to our Brand Book that will give you everything you need to know about us as well as access to brand imagery.

The Breastfeeding Guide

The Breastfeeding Guide

Written in collaboration with Midwife Marney Atkins-Smith, this e-book covers everything you need to know about breastfeeding.


What is the CakeCollective program?

Our CakeCollective affiliate program allows you (the Affiliate) to earn a commission for every sale we receive that has been referred by you. The program is specifically designed for like-minded collaborators such as influencers, businesses, practitioners, consultants and experts around the world who are passionate about breastfeeding, sustainability and all things motherhood.

How do I sign up?

If you’d like to sign up to our CakeCollective Affiliate program, simply apply here. You’ll be asked to read and agree to our terms and conditions before your application can be submitted. Once submitted, we will review your application and if accepted, you will receive an email notification with your login information. Once you receive that email, you’ll have access to your account and be able to share your affiliate links and codes.

What’s in it for the people I refer?

What greater endorsement than ‘Word of Mouth’. As a lover of Cake, share the love & provide your audiences with 10% off their purchases.

What’s in it for me?

The most important thing for us is creating a mutually beneficial partnership. You will be teaming up with a brand that’s mama-founded and wants nothing more than to see your success and reward you along the way. Aside from earning commissions (10% for every every amount spent) on each referred sale, we’ve got exclusive offers to share with you so that you can pass on the benefits to your audience. In addition to that, we’d love nothing more than to share your content with our active audience of mamas.

Does it cost anything to join?

Nope, absolutely not. CakeCollective is a free program designed to reward you.

How much do you pay in commissions?

As part of the CakeCollective, you’ll earn 10% you or someone you refer spends with us. This means you'll receive a commission of 10% of the sale amount from each customer referred using your affiliate code. The sale amount is the total order value after shipping costs and any discounts applied to the order have been deducted. Commission currency is determined by the region of the code user, so if you're based in the US and have someone place an order with your code in AUS, using the rates below we'll convert the commission to your regional currency, in this case from AUD to USD.

To find out more about referral commissions and payment, please take a look at our terms & conditions.

Are there any other types of incentives?

From time to time we may offer special deals and incentives created especially for your audience. When these arise, we will notify you via email so please always ensure your email address is up to date so that you don’t miss out on these offers.

How do I refer people?

Once your application has been approved, you’ll have access to your account where you’ll find all of your referral links and codes as well as details regarding how to best use them.

Can I check my referrals?

You sure can. Once your application has been approved and you’ve received a sale through your referral link, you will be able to login to your account and see your sales and commission results. You’ll also receive email reports for each sale made and an update on your current balance.

Can I use content from your site?

While we do ask that you refrain from duplicating content from our website to publish elsewhere, we do supply brand imagery for your use as well as our Brand Book, Maternity Bra Fitting Guide and our Breastfeeding Guide which we are more than happy for you to reference.